The Economic Crash of 2008, in my opinion, ushered in a new era of school marketing. It was out of the Crash that SchneiderB.com was born as well as my school's shift to using the internet, including inbound marketing and social media marketing, to attract new families and retain our current families.
The Economic Crash also had a negative effect on school budgets. As a result, schools are getting smarter about how they spend money on things like marketing, advertising, and even professional development.
Overall, the need for professional development has never been greater, but the dollars available have been shrinking, creating tension to find professional development opportunities that deliver incredible value. It's this tension that I'm hoping to ease with the launch of the SchneiderB School Marketing Virtual Conference or VirCon.
Traditional conferences are expensive.
Their costs include expensive registration fees, airfare, hotel costs, food, and drink - total costs can add up to thousands of dollars depending on how far you have to travel. To make matters worse, how often have you heard that a successful conference is one where you can take one or two items back to your school to implement?
Spend thousands of dollars on one or two items - that just doesn't add up anymore.
Introducing the SchneiderB School Marketing Virtual Conference or VirCon.
What makes the VirCon1 different from other conferences?
1. Action. Not Theory.
No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after watching the presentations.
2. Learning ALL Year
You'll have access to the presentation recordings forever. You can review the recordings again and again.
3. Incredible Value
No expensive registration fees, airfare, hotel costs, food, and drink. For one low price you, and your team, have access to incredible professional development training.
"Kudos to you for putting together such a great lineup of speakers. It was very helpful that each gave examples for getting started immediately. As I told a colleague this morning, I took away more from the 5+ hours I was online yesterday than I did from a 4 day, $3000 conference I went to this summer. I'm looking forward to re-watching some of the webinars and sharing what I've learned with my team."
- Risa Engel, Director of Communications, Stuart Country Day School of the Sacred Heart
"Another note from a very satisfied customer here. You did a great job of putting all of that together. The seminars were excellent, well prepared, contained very useful information and meaningful. Congratulations and job well done."
- Michael Heaton, Head of School, Quetico College School
"Overall I thought the day was well planned and had varied content and was helpful. The cost was also easy to stomach in comparison to the expensive face-to-face events that are tough to justify."
- Andrea Carisse, Director of Strategic Communications & Marketing, Ridley College