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VirCon2

Presentation recordings from the VirCon2

The Economic Crash of 2008, in my opinion, ushered in a new era of school marketing. It was out of the Crash that SchneiderB.com was born as well as my school's shift to using the internet, including inbound marketing and social media marketing, to attract new families and retain our current families.

The Economic Crash also had a negative effect on school budgets. As a result, schools are getting smarter about how they spend money on things like marketing, advertising, and even professional development.

Overall, the need for professional development has never been greater, but the dollars available have been shrinking, creating tension to find professional development opportunities that deliver incredible value. It's this tension that I'm hoping to ease with the launch of the SchneiderB School Marketing Virtual Conference or VirCon.

Traditional conferences are expensive.

Their costs include expensive registration fees, airfare, hotel costs, food, and drink - total costs can add up to thousands of dollars depending on how far you have to travel. To make matters worse, how often have you heard that a successful conference is one where you can take one or two items back to your school to implement?

Spend thousands of dollars on one or two items - that just doesn't add up anymore.

Introducing the SchneiderB School Marketing Virtual Conference or VirCon.

What makes the VirCon1 different from other conferences?

1. Action. Not Theory.

No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after watching the presentations.

2. Learning ALL Year

You'll have access to the presentation recordings forever. You can review the recordings again and again.

3. Incredible Value

No expensive registration fees, airfare, hotel costs, food, and drink. For one low price you, and your team, have access to incredible professional development training.


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Frequently Asked Questions


Can I share the recordings with other members of my team?
Absolutely! If you purchase a registration for the VirCon2, please feel free to share the recordings with other members of your team.
How long do I have access to the presentations?
How does lifetime access sound? After enrolling, you have unlimited access to these presentations for as long as you like - across any and all devices you own.
How long is each presentation?
Each presentation is between 45 and 60 minutes.

"Kudos to you for putting together such a great lineup of speakers. It was very helpful that each gave examples for getting started immediately. As I told a colleague this morning, I took away more from the 5+ hours I was online yesterday than I did from a 4 day, $3000 conference I went to this summer. I'm looking forward to re-watching some of the webinars and sharing what I've learned with my team."

- Risa Engel, Director of Communications, Stuart Country Day School of the Sacred Heart

"Another note from a very satisfied customer here. You did a great job of putting all of that together. The seminars were excellent, well prepared, contained very useful information and meaningful. Congratulations and job well done."

- Michael Heaton, Head of School, Quetico College School

"Overall I thought the day was well planned and had varied content and was helpful. The cost was also easy to stomach in comparison to the expensive face-to-face events that are tough to justify."

- Andrea Carisse, Director of Strategic Communications & Marketing, Ridley College

 

Your Instructor


Brendan Schneider
Brendan Schneider
Brendan is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, social media, and marketing technology at the regional and national levels. With his blog, podcast, and virtual conferences, he continues to advance the abilities of the independent school admission, communication, and marketing professional. He is also a guest lecturer in the marketing class at the Klingenstein Center for Independent School Leadership at Teachers College, Columbia University.

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